I SHOP CRYSTAL LAKE PROGRAMThe City's Economic Development Committee developed a strategic branding plan for our "shop local" program, entitled "I Shop Crystal Lake". The I Shop Crystal Lake program creates an awareness of the shopping opportunities in Crystal lake and enforces the message that buying from local retailers and service providers supports the local economy, preserves jobs, and enhances the tax base. More importantly, the "I" of I Shop Crystal Lake sends a message that speaks to pride and style by showing that shopping Crystal Lake is cool, contemporary, and trendy.
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